I redesigned a multi-page portfolio for a game artist. My goal was to highlight her strongest skills, present the projects in a clear narrative. In other words, I helped my client market her expertise in the best and most strategic way.
Contribution
Competitors’ research
Wireframing
Visual Design
Website development
Understanding of the problem
The existing portfolio didn’t reflect the full value of the game artist’s work. Projects were shown without context, there was no clear structure, and her thinking process stayed “behind the scenes.” My goal was to redesign the portfolio into a clear, multi-page experience that highlights skills, tools, and way of thinking — so the right people can quickly see why Ksenia is a good fit.
Research and insights
I reviewed multiple game artist portfolios to understand how to help my client stand out in a competitive market. Two main insights emerged:
Outdated visuals and unclear structure
Most portfolios looked visually outdated and didn’t clearly communicate the artist’s strengths. My client is a game artist and also has experience in 3D, environment design, concept art and also have a background in fine arts. The challenge was to structure the portfolio so that these additional skills support — rather than distract from — her positioning as a game artist.
No explanation of process
Many portfolios rely only on final images, without describing design decisions or thought process. But hiring managers want to understand how an artist thinks. This insight shaped the new approach: clear case studies that show decisions, reasoning, tools, and impact — not just pretty visuals.
Visual approach
When creating a portfolio, the design need to feel evergreen — modern enough to stand out today, but neutral and timeless enough to stay relevant for the next few years. The design shouldn’t overwhelm the user, it should quietly support the content and let the projects speak for themselves.
With this in mind, after reviewing all the visual content she had, I chose a light purple background with a darker purple accent. This combination creates a clean, modern layout that stays neutral and doesn’t distract from the ideas or the projects themselves.
For typography, I used Geist as a neutral body font and Poppins as a subtle accent font for headings — still simple, but with a touch of character. Together they create a balanced and cohesive look.
To add a personal touch, I incorporated some of her characters and added small hand-drawn elements. These latter details hint at her fine-art background without making the interface heavy.
The overall result is a neutral, modern design system that enhances her work and keeps the focus on her artistic skills.
My client had 20+ projects across different disciplines, so the goal was to organize them in a way that consistently supports her game artist profile. I grouped all projects, defined priorities, and explored several grid layouts before choosing the one that worked best.
The final grid uses strong visual hierarchy to guide the viewer’s attention. It’s not a simple gallery or list of projects — it feels dynamic, engaging, and helps the visitor immediately understand which projects matter most. Every screen reinforces her positioning as a game artist.
I created a clear, repeatable case-study structure that can be used for any project in the portfolio. It highlights the creator’s role, thought process, and the full scope of work. Unlike the typical gallery-style portfolios, these pages tell a complete story — from context and responsibilities to decisions, skills, final results, and next steps.
This structure helps hiring managers quickly understand how she works, what exactly she contributed, and how a project evolved over time. Since game development is an ongoing process, the case study layout also includes future steps to show awareness of long-term development.
Overall, this approach makes the portfolio stand out by revealing the depth behind each project — not just the visuals, but the thinking, decisions, and impact.
