Contribution
Competitors’ research
Wireframing
Visual Design
Website development
Wireframing
Visual Design
Website development
The landing page was designed to promote the Sittly app and introduce parents to its features and benefits. As the brand's first website, it was built with the flexibility to evolve into the main site as the brand grows.
Sittly App website
What is Sittly
Sittly is an app designed to help parents find the perfect nanny for their toddlers. The platform offers hundreds of nanny profiles, each featuring a detailed resume, video presentation, ratings, and reviews from other parents.
Understanding of the problem
While the Sittly app does a great job helping parents find the right nanny, it needs a clear and engaging way to communicate its value and guide potential users toward downloading it. Parents often want to understand a product before committing to downloading or using it, especially when it comes to something as sensitive as childcare.
Without a dedicated landing page, the brand lacked:
Without a dedicated landing page, the brand lacked:
- A persuasive touchpoint to explain the app’s benefits and build trust.
- A platform to address common questions or concerns from parents.
- A flexible resource for running ad campaigns and driving downloads.
The opportunity
Creating a landing page serves multiple purposes:
By designing a clear and trustworthy landing page, we could help potential users take that critical first step: register and download the app.
- It acts as a bridge between initial interest (from ads or social media) and the decision to download the app.
- It provides parents with extra information to ease their concerns and build confidence in the app’s reliability.
- It lays the foundation for the brand’s online presence, giving Sittly a platform to grow and evolve.
By designing a clear and trustworthy landing page, we could help potential users take that critical first step: register and download the app.
Competitive research
I analyzed Sittly's main competitors and identified key opportunities to enhance Sittly’s website. Based on my findings, here are some actionable suggestions:
1
Create a safe and friendly atmosphere. The design should convey care for the child while balancing authority and warmth. It should feel gentle yet consistent.
2
Allow users to register via the website before downloading the app. Instead of only offering a direct app download, providing a registration option on the site could improve conversion rates.
3
Incorporate 2–3 trust-building sections. Place testimonials, ratings, user numbers, and background/identity verification details throughout the page to reinforce credibility.
4
Prioritize photos as primary visual elements. Using real people in imagery helps build trust. Illustrations can serve as supportive elements to enhance communication.
5
Include messaging for nannies. Even though the landing page primarily targets parents, adding a section for nannies could help generate leads for future engagement.
6
Optimize the design for mobile users. Ensure the website is fully responsive and provides a smooth experience on smaller screens. Additionally, take advantage of iOS’s built-in Smart App Banner to encourage downloads without cluttering the page.
User personas
To design an effective landing page, it's crucial to understand who will be using the Sittly app. The primary audience consists of parents looking for a reliable and hassle-free way to find a trusted nanny on short notice.
- Anna, 32, first-time momBackground:
- Lives in a city with her husband and their 8-month-old son.
- On maternity leave but planning to return to work soon.
- Has never hired a nanny before and feels anxious about trusting a stranger with her child.
Needs & Pain Points:- Wants a safe and reliable way to find a nanny for occasional help.
- Feels overwhelmed by traditional nanny search methods.
- Prefers to see detailed nanny profiles with reviews and video introductions to feel more confident.
- Mark, 40, busy single dadBackground:
- Divorced father of a 5-year-old daughter.
- Works full-time and co-parents, having his daughter on weekdays.
- Sometimes needs last-minute childcare due to unexpected work meetings.
Needs & Pain Points:- Struggles to find a flexible nanny on short notice.
- Doesn’t have time for long hiring processes.
- Wants a reliable, easy-to-use solution that fits into his busy schedule.
- Emily, 36, mom of two with an active lifestyleBackground:
- Has a 3-year-old and a 6-year-old.
- Works part-time and enjoys social activities, fitness, and occasional date nights with her husband.
- Has experience with babysitters but struggles to find flexible options.
Needs & Pain Points:- Doesn’t always need a full-time nanny—just occasional help for events or errands.
- Finds it difficult to book trusted nannies for one-off needs.
- Wants a hassle-free way to arrange childcare without lengthy commitments.
The goal and objectives
The goal is to create a landing page to promote the Sittly app and introduce parents to its features and benefits.
Objectives:
Objectives:
- Design a welcoming, trustworthy, and professional website.
- Allow user registration to boost conversions before app downloads.
- Clearly explain the nanny search process for potential customer.
- Create an intuitive, mobile-friendly experience with a seamless app transition.
- Highlight trust signals like testimonials, ratings, and background checks.
- Use real photos with supporting illustrations.
- Design a flexible page that can grow into a full website.
- Add a nanny section to collect leads for future growth.
Prototyping and design
With the content finalized, I moved on to prototyping the page and selecting the right color palette and fonts. Using insights from my research, I ensured the design aligned with user needs and communicated trust and clarity. Once the prototype was approved, I proceeded to design the full landing page. Let's take a closer look at these stages.
I chose soft, calming colors to create a safe and friendly atmosphere. The Karma font adds a gentle, approachable vibe, while Open Sans ensures readability and clarity. I used two button styles—primary and secondary—with subtle hover animations to enhance interactivity without overwhelming the design.
I chose soft, calming colors to create a safe and friendly atmosphere. The Karma font adds a gentle, approachable vibe, while Open Sans ensures readability and clarity. I used two button styles—primary and secondary—with subtle hover animations to enhance interactivity without overwhelming the design.
The low-fidelity prototype illustrates how the structure and layout supports the content, maintains visual rhythm, and includes all necessary sections. For instance, here we can notice, that the visual rhythm and storytelling will go better if we exchange the reviews and safety sections. I implemented this comment in the final design.
The design style is clean and minimal, with rounded elements that create a friendly yet professional feel. Photos of real people and app screenshots reinforce a sense of trust. To add a personal, playful touch, I incorporated minimalistic illustrations. The layout follows best UX practices, ensuring users can navigate smoothly through the content.
The result
Challenges and learnings
1
Improving conversion by rethinking the call-to-Action
Initially, the primary CTA was to download the app, but after analyzing competitors, we realized a registration-first approach would be more effective. Since users are already engaged on the page, encouraging them to sign up first creates a smoother transition into the app, making the download a natural next step rather than a barrier.
Initially, the primary CTA was to download the app, but after analyzing competitors, we realized a registration-first approach would be more effective. Since users are already engaged on the page, encouraging them to sign up first creates a smoother transition into the app, making the download a natural next step rather than a barrier.
2
Building a scalable design for long-term growth
The design was intentionally kept minimalistic and flexible to accommodate future updates. As the brand evolves, the landing page can seamlessly expand into a full website without requiring a complete redesign, ensuring consistency and scalability.
The design was intentionally kept minimalistic and flexible to accommodate future updates. As the brand evolves, the landing page can seamlessly expand into a full website without requiring a complete redesign, ensuring consistency and scalability.
3
Applying my skills to a realistic project
As a study project, I created a fictional company, developed its branding, and designed a landing page as if it were a real business. This approach allowed me to apply my research, UX/UI, and visual design skills in a practical way—transforming an idea into a fully functional landing page.
As a study project, I created a fictional company, developed its branding, and designed a landing page as if it were a real business. This approach allowed me to apply my research, UX/UI, and visual design skills in a practical way—transforming an idea into a fully functional landing page.
Next Steps
1
Analyze user behavior to enhance effectiveness
Implement tracking tools to monitor visitor interactions and refine the design for better conversions.
Implement tracking tools to monitor visitor interactions and refine the design for better conversions.
2
Turn landing page into a website (step-by-step)
Add pages with detailed service explanations, FAQ, articles for parents and nannies, etc.
Add pages with detailed service explanations, FAQ, articles for parents and nannies, etc.
Thank you for reading until the end! 🖤 If you like my approach and would like to work together, feel free to reach out at marie.koch.work@gmail.com.